Lucy Liu mentioned Yu-Be as one of her go-to hydrating products for travel.
"The be-all and end-all for dry hands (and face, and body, and lips), this cream pulls off the holy grail trick of going on non-greasy while doing the work of an ointment."
"I find a lot of lotions to be overly scented, but this one's just perfect. It's my go-to moisturizer for just about anything."
-Lucy Liu
"Best for travelers who need fast-absorbing hydration against windburn and dryness"
"You can (and should) use it with abandon anywhere on your body that's chapped, cracked, or itchy, like your knuckles, lips, elbows, ankles, bug bites, scarring, rashes...you get the idea."
"It's often the old stalwarts that will get the job done when nothing else will. Such is the case with one of Japan's best-selling moisturizers, Yu-be."
I was diagnosed with eczema around age 5 and I have suffered from chronic dry skin forever!!! I have tried so many different skin care products, but this one feels good and calms my skin. It's simply the best!
Yuzu my new go to friend, you rock!! A clean, fresh, hydrated cream I use in conjunction with the moisturizer cream! Both do the job excellent! I keep this gem at work too, for a fresh pick me up daily, now that my flare up of eczema has gone good-bye, forever!! because of my Yu-Be products!! I said it before- Press 'Add to Cart!' You will not use anything else; you won't have to :)
I have been using Yu-Be Moisturizing Skin Cream for years. When I run out of the product, my hands really suffer with dry skin cracks in the winter that take over a week to heal. The cream is amazing! Also, I am using the Yuzu Pure Hydration Cream sample that I received and will purchase a bigger tube because my skin seems to love it!
I have been trying so many brands of hand cream for my eczema on the finger tips. So many!! Finally finally --- the yu-be cream saved my hands.
Nothing but this lotion healed eczema/severe irritation my hands developed that nothing else would. It absorbs well into the skin and doesn't feel greasy. The smell also fades once it's absorbed, but it isn't overwhelming in my opinion. It is worth giving benefit of the doubt to, therefore, the purchase.
I have severe seborrheic dermatitis, nothing soothes and heals my face like the original yube cream. Even the steroid the dermatologist prescribed pales in comparison.
Minnesota in winter is no joke -- and it's even harder with rosacea and sensitive skin. Yu-Be is amazing. No reaction at all, no breakouts, no redness -- nothing. It keeps my skin feeling moisturized all night, and it's not greasy, so I can use it during the day under makeup, too. Love it.
My go-to lotion for the past 19 years for my eczema.
If you wish for soft hands and feet regardless of weather- this is your product- it is a bargain to get your skin to feel as soft as a baby’s skin. Defines winner! In these cold snap times treat your body nicely by using this product!
This Yuzu skin cream is extremely hydrating! I have been using this cream since Yu-Be introduced it, and my hands would not survive dishwashing or the winter without it! I have sensitive skin, and this cream helps so much. The smell is also wonderful! Someone gave me some Yuzu cream from Asia, and while it had a nice smell, it was just not as light and inviting as the Yu-Be cream. I also really like the fact that the scent is light and not overpowering. I highly recommend this cream!
I’ve been using this on and off since I was a teenager; for over ten years now. I always come back to it. It’s so pleasant to use and it has a nice medicinal smell and it always helps make my skin clear and soft. It’s easy to control how intense the exfoliation is based on the amount of water you add. I was worried when I read it had been reformulated, but I’m glad I repurchased it after a few years without. It’s just as good as when I last used it and I plan on using it consistently until they stop making it. No more experimenting with other exfoliants, this is my favorite and it’s the most affordable polish I’ve found with the ingredients it has (especially the rice).
The first Yu-Be product ordered was the moisturing skin cream. It was for my daughter who had eczema. After unsuccessfully trying numerous products she tried the Yu-Be moisturing skin cream. It completely cleared up her eczema. My daughter praise YU-BE cream so much that my wife and my mother started using it. It became their favorite skin cream. Since the introduction of the Pure Hydration Cream, now that has became their favorite skin cream. Not only do they use the moisturing creams but also use the Hydrating Face Wash and Foaming Skin Polish. Just recently, my wife got me to start using the Hydrating Face Wash and Foaming Skin Polish instead of soap to wash my face. This was because after 40 years my face started breaking out with acne. It may have been caused by my retirement or my mother-in-law moving in with us (just kidding about my mother-in-law ). Since using these products the acne had been eliminated and I do like the way my skin feels. So now I am also a user of YU-BE.
They completely healed my chronic uncontrollable dry skin. The dermatologist prescribed me a very expensive prescription cream and yes it worked but Yu-be works just as well for a fraction of the price. Customer for life!
Silky smooth and full of good-for-you ingredients, I use the moisturizing lotion all year round, and add the cream in winter when the temperature drops and the air in the house is so dry. I feel certain, too, that it eases pain a bit, as my legs always feel better when I apply the lotion/cream in the morning after a shower. I will buy these products as long as they're available!
I have been using YuBe for at least 20 years. I changed over to the Moisturizing Body Lotion a few years ago because it is easy to push the pump to disburse rather than unscrewing a cap. I use YuBe for all my moisturizing needs. I have a bottle of the Moisturizing Body Lotion in all the bathrooms, next to my bed, next to my computer, in the kitchen. Since Covid I have been using YuBe every time I sanitize and wash my hands and I think the skin on my hands is healthier.
"It's great for when I'm outside shooting and my skin feels a little dry. I find a lot of lotions to be overly scented, but this one’s just perfect. It’s become my go-to moisturizer for just about anything."
APPROVED BY CANCER PATIENTS
Proven to soothe, hydrate, and heal the skin of those experiencing dry, itchy, and sensitive skin from chemotherapy treatment
At Yu-Be, we believe that everyone deserves to feel good in their own skin. Your skin is your body’s largest organ, which is why when something’s not right with it, it becomes an issue that affects more than just your skin.
We provide quality products not only to give you soft and healthy skin, we do it also because we want to give you the simple joy of feeling confident and happy in your own skin.
For 65+ years, we’ve had the honor of helping thousands of people lead happier lives through the power of strong, healthy skin, so whether you’re dealing with severely dry, itchy, or inflamed skin, we’ve got you — and your skin — covered.
Camphor cream has been used for generations to calm itchy, dry, and irritated skin. From bug bites to cracked hands after endless washing, this cooling–warming ingredient can bring quick comfort when your skin feels uncomfortable. But not all creams are created equal. In this guide, we’ll look at what camphor...
In January 2025, The New York Times recognized Toyama, Japan as one of its “52 Places to Go in 2025,” spotlighting this breathtaking region as an emerging travel destination. Nestled between the Japanese Alps and the Sea of Japan, the Toyama Prefecture in Japan offers a haven of natural beauty,...
Do you deal with the daily discomfort of dry, peeling skin on your hands and fingertips? If you do and you’re ready for the once-and-for-all solution to this daily struggle, then you’ll want to follow our guide that covers four surprising but effective and natural ways to get rid of...
Healthy skin shouldn't be complicated. Yu-Be's Japanese skin care products are rooted in decades of Japanese skincare wisdom — simple, effective formulas that hydrate, soothe, and protect without unnecessary ingredients. Since 1957, our vitamin-enriched formulations have been trusted by millions in Japan, and now they're available to help you look good and feel good through healthy skin.
Our collection of Japanese moisturizers features our iconic glycerin-rich formulas that absorb quickly without feeling greasy. Whether you're looking for deep hydration from our face creams, lightweight daily protection from our water-based moisturizers, or full-body relief from our Japanese body lotions, every product is designed to deliver lasting comfort from the first application.
We believe everyone deserves skin that feels calm and comfortable. That's why we've developed targeted solutions for every skin type. Our Japanese skin care for dry skin delivers intense, long-lasting hydration to cracked hands, rough heels, and parched skin all over. If irritation is your concern, our sensitive skin moisturizers are formulated to calm and nourish without fragrances or harsh additives — many of our customers dealing with skin conditions trust our moisturizers for eczema and moisturizers for psoriasis as part of their daily relief routine. For those managing shine and breakouts, our Japanese skin care for oily skin offers lightweight, non-comedogenic options that hydrate without clogging pores.
Your hands, face, and body each have different needs — and we've built products for all of them. Our Japanese hand creams are a favorite among nurses, healthcare workers, and anyone whose hands take a daily beating from washing and sanitizing. For your face, our Japanese face masks and fragrance-free moisturizers offer a clean, nourishing boost that fits into any routine. And for full-body hydration, our body lotions for dry skin and moisturizing heel socks help you tackle stubborn dryness from head to toe.
