Yu-Be History & Company Bio

HISTORY-----

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.

The original "Yu-Be" cream and their first delivery wagon (1957)

Mr.Nowatari chose to sell his product as a "medicated" skin care cream so families would know it was for their use on tough, dry skin -as opposed to other "beauty", "wrinkle" or "anti-aging" creams on the market. In the 50 years since it's birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of familes have used the concentrated formula on all types of dry skin - from split cuticles and cracked heels to diaper rash - even frostbite - and to this day refuse to use anything else.

Sumiyo Tsuzuki on top of the world with YU-BE!

Sumiyo Tsuzuki at the LOWEST POINT ON EARTH with YU-BE!

YU-BE...
TESTED FROM THE TOP OF THE WORLD TO THE BOTTOM!

In december of 2007, Sumiyo turned her compass to the frozen tundra of THE SOUTH POLE in ANTARCTICA.
Ms.Tsuzuki became the first Japanese woman to ever ski to the lowest point on Earth. She overcame the extreme winds and sub-zero temperatures with the help of her trusted YU-BE MOISTURIZING SKIN CREAM.

International Expansion-----

For years, Yu-Be was an often-asked-for special gift from travelers visiting Japan. One Japanese-American businessman was constantly bringing back Yu-Be to his wife, Elena. Elena discovered Yu-Be at age 14 when living at her boarding school in Japan. There, the dormitory headmistress lectured on the virtues of moisturizing and caring for their skin with Yu-Be. At school, the students ordered their basic supplies on a simple order form that included snacks, shampoo, soap and their favorite moisturizer. The students grew up trusting and relying on this exceptional moisturizer for all their skincare needs.
As Elena’s and her husband Jim’s family began to grow, so did their need for Yu-Be. Jim, an entrepreneur and businessman, saw an opportunity and decided to bring his wife’s beloved product to the United States, and then Europe and Australia. The response has proven Elena’s instinct that women and families all over the world would embrace the Japanese whole body, whole family approach to skincare.

Now after all these years, Yu-Be has come to America and beyond!
Experience the comforting goodness of YU-BE!

HISTORY----- It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.	Yoshikiyo Nowatari
The original "Yu-Be" cream and their first delivery wagon (1957)	Mr.Nowatari chose to sell his product as a "medicated" skin care cream so families would know it was for their use on tough, dry skin -as opposed to other "beauty", "wrinkle" or "anti-aging" creams on the market. In the 50 years since it's birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of familes have used the concentrated formula on all types of dry skin - from split cuticles and cracked heels to diaper rash - even frostbite - and to this day refuse to use anything else.
MILESTONES----- World-class mountain climber and explorer Sumiyo Tsuzuki uses Yu-Be to protect her skin on expeditions all over the world. Ms. Tsuzuki was the first Japanese woman to ever summit Mt. Everest from the more difficult "Northern Ridge" (the China/Tibet side). She also appears in the I-MAX documentary film "EVEREST". Wearing a 1.25 oz. tube taped to a shoelace around her neck, she used Yu-Be to moisturize and protect her skin from the harsh elements of cold, wind and water on the world's tallest peak. (29,000+ ft!)	Sumiyo Tsuzuki on top of the world with YU-BE!
Sumiyo Tsuzuki at the LOWEST POINT ON EARTH with YU-BE!	YU-BE... TESTED FROM THE TOP OF THE WORLD TO THE BOTTOM! In december of 2007, Sumiyo turned her compass to the frozen tundra of THE SOUTH POLE in ANTARCTICA. Ms.Tsuzuki became the first Japanese woman to ever ski to the lowest point on Earth. She overcame the extreme winds and sub-zero temperatures with the help of her trusted YU-BE MOISTURIZING SKIN CREAM.
International Expansion----- For years, Yu-Be was an often-asked-for special gift from travelers visiting Japan. One Japanese-American businessman was constantly bringing back Yu-Be to his wife, Elena. Elena discovered Yu-Be at age 14 when living at her boarding school in Japan. There, the dormitory headmistress lectured on the virtues of moisturizing and caring for their skin with Yu-Be. At school, the students ordered their basic supplies on a simple order form that included snacks, shampoo, soap and their favorite moisturizer. The students grew up trusting and relying on this exceptional moisturizer for all their skincare needs. As Elena’s and her husband Jim’s family began to grow, so did their need for Yu-Be. Jim, an entrepreneur and businessman, saw an opportunity and decided to bring his wife’s beloved product to the United States, and then Europe and Australia. The response has proven Elena’s instinct that women and families all over the world would embrace the Japanese whole body, whole family approach to skincare. Now after all these years, Yu-Be has come to America and beyond! Experience the comforting goodness of YU-BE!